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Why Your Business Needs An Outsourced CMO?
Why Your Business Needsan Outsourced CMOWe live in a world where what we see is what we buy and sell. In other words, we live in a society where marketing your goods and services is much more important than the business itself - it is what makes and breaks a...
Smart Tips On Setting Digital Goals
Smart Tips On Setting Digital GoalsOne of the most important things in developing a cohesive digital plan is to clearly define your company's digital objectives and making a plan. It isn’t enough to simply say we want more followers, engagement, customers. Mapping...
Is Marketing Dead? Has Automation Killed It?
Is Marketing Dead?Has automation killed it?In the past decade the world has changed, and along with it marketers have been trying their hardest to keep up with the ever-changing digital world we live in. There have been countless articles claiming “the death of...
BRANDING PSYCHOLOGY: The 12 Brand Archetypes
Branding PsychologyThe 12 Brand ArchetypesSo what is an archetype anyway? Archetypes are a concept originally conceived by the psychologist, Carl Jung. He used the word “Archetype” to refer to the recurring patterns found in our universal stories. He identified the...