by Cynthia Ferngren | Oct 19, 2021 | Blog, Branding, Thoughts
Is Marketing Dead? Has automation killed it? In the past decade the world has changed, and along with it marketers have been trying their hardest to keep up with the ever-changing digital world we live in. There have been countless articles claiming “the death of...
by Cynthia Ferngren | Oct 19, 2021 | Branding
Branding Psychology The 12 Brand Archetypes So what is an archetype anyway? Archetypes are a concept originally conceived by the psychologist, Carl Jung. He used the word “Archetype” to refer to the recurring patterns found in our universal stories. He identified...
